We're quickly approaching the time when "I opened a coworking space!" will no longer be newsworthy in the eyes of journalists.
As coworking spaces become more ubiquitous, grand openings are only worth a mention if there is a greater purpose behind it.
Beyond the infrastructure, why does coworking matter in 2014?
Let's talk about newer, more compelling narratives we can use—not only to stay relevant to the media, but also to be more attractive and valuable to prospective members.